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STOCKHOLM, Sweden (AP) _ Hennes & Mauritz, Europe's largest
fashion retailer, has once again sealed a deal with Madonna for a
new fashion line.
   Madonna has teamed up with Margareta van den Bosch, H&M's head
of design, to create the ``M by Madonna'' women's wear collection,
scheduled to be launched globally in March, the company said
Thursday.
   This is the second time the 48-year-old pop singer has
collaborated with the Swedish clothing chain. H&M supplied Madonna
and her entourage with an offstage wardrobe for her ``Confessions''
world tour.
   ``I've made no secret of my love for fashion and trends,''
Madonna said in a statement. ``Working with Margareta and H&M was
an exciting and new creative challenge for me. I'm really happy
with the results and look forward to wearing `M by Madonna' along
with the rest of the world.''
   H&M said the new collection will ``reflect Madonna's
timelessness, unique and always glamorous style.''
   Designers such as Karl Lagerfeld, Stella McCartney and Viktor &
Rolf have produced collections for H&M.