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STOCKHOLM (AFP) - US pop queen Madonna has been confirmed as the latest of a string of celebrities to model for Swedish low-cost fashion retailer Hennes and Mauritz (H and M).

"We are extremely proud that Madonna wants to be in partnership with H and M," company spokeswoman Kristina Stenvinkel told AFP Thursday.

"This campaign encapsulates H and M's and Madonna's expression of diversity and personal style," Stenvinkel added.

Madonna is to pose for a poster campaign due to hit bill boards worldwide from August.

The company is to also clothe Madonna and 150 members of her crew in T-shirts, tops, hoods and jeans emblazened with "Madonna plus crew loves H and M". These designs will be made available in H and M stores.

Madonna's crew is also to be given free range to stock up on H and M products.

"Madonna and her crew will be able to select items from the H and M range at stores in London and New York," Stenvinkel said.

Stenvinkel refused to reveal how much the campaign was worth.

Previous H and M models have included superstars Naomi Campbell, Anna Nicole Smith.

Last year, British supermodel Kate Moss was dropped from the group's ad campaign after allegations that she had taken cocaine