STYLETHREAD -- LET'S TALK SHOP!

yeah..free press, free press, free press. free, free, free. overall, i thought it was okay. i mean, somebody reading this isn't necessarily gonna know that the facts aren't exactly all correct. it's still gonna draw people to at least check it out and that was the whole point, right? but think of it this way: somebody, somewhere, had to suggest this website as a good example for this acticle which means that somebody (other than just us) think's the sites awesome!

the article is also on thier website:

http://www.pcmag.com/article2/0,1759,1969989,00.asp

 

and detroit...you can't even really notice the chin thing (i wouldn't have if you didn't mention it). i was too focused on your pretty hair! it looks so pretty and shiny and soft!

 

if those things are wrong, i think you're being kind.  i would be upset too. 

but your pic looks great and your skin, hair, and smile.....GORGEOUS!!! 

 

I'm sorry the article isn't what you wanted it to be!  Sounds like he just didn't listen or didn't care enough to pay attention to details.  But, it IS free press, and I'll be curious to see how much more traffic Stylethread gets in the coming weeks.  As far as the picture, I too wouldn't have noticed the chin thing first off if you hadn't pointed it out.  If I were a random reader, I wouldn't notice a detail like that.  But knowing you, I was looking a little closer at the picture than the readers would.  Your hair and skin DO look amazing!  I think it's a beautiful picture!

Reading the article, I almost got the feeling that the only thing they really cared about was promoting eCriteria. I may be wrong, of course. I do wish they would've let you read the article to make sure the facts are right beforehand, since it seems they were unable to get it right on their own.


I think you look beautiful in the pic, though!

detroit wrote:

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Metric wrote: Something about the tone of the article is a bit off to me. Is it just me or does it seem a little...I don't know...snarky? OMG! I thought that was just me but I thought I was being overly sensitive! I almost wrote in my post about how I felt like he was sizing me up as a complete dolt [who could never figure out a database because she's such an idiot] thank you for letting me know it's not just me - I found the tone condescending and snarky too *free press*free press*free press*free press*free press*free press*free press*

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It seems like the writer is kinda lazy and sloppy and amateur. When the readers come to the site they'll see how bright and competant you are.

I see what you mean about the stretching of the pic but anyhow, you still look fab. You're hair, skin, outfit, and house all look very polished. The article is focused more towards the technology of the site isn't it? Anyhow, maybe some stylish techies will see it and come join us. It may not have turned out how you thought but I still think it's great. You took ST from just an idea of continuing FH to what it is today (even being featured in a national publication) and I think you should be very proud!

thanks for the support, everyone.  I think I should write a letter to the editor for whatever it's worth.

Just so you know, this is the type of information I provided to the writer (copied from a follow up e-mail where he had more questions):

"Hi Cade,

Answers for your questions, plus additional
clarification to the information I gave you in the
interview following:

"Any way to say how much money eCriteria saves you? Or
time?"

The eCriteria databases save time in that I don't need
to manage the content as often as I would if it were a
site page - readers are able to submit codes on their
own, vs. them submitting them to me and having to
update a page. Since time is money, and eCriteria saves
me time, I suppose it saves me money in the long run!

"I'm assuming that if you built a database on your own,
you'd not only have to pay for software and hardware
etc. but also for an IT person to set it all up." 

This is correct. This is a simple, cost effective
solution for our simple database needs.

I wanted to clarify what Stylethread's business model
is, what stylethread is all about, and what I feel my
role is:

Stylethread generates revenue through ad sales and
affiliate advertising commissions.  As revenue is
directly affected by traffic, monthly and weekly viral
e-direct is leveraged to increase repeat and new
traffic. The site is also designed in a way to
intuitively lead the reader through the site and retain
traffic.

The forum community of 800+ registered members is the
backbone of Stylethread, and is responsible for
sustaining much of the site's traffic.  The forum
receives traffic from a primarily college educated
female audience, ages 18-35, median HHI 70,000, single,
no children.  Visitors source from major retailers
researching trends (Saks inc., May Companies), students
from top Universities (Harvard, Yale, Stanford), to the
professional woman who enjoys the pursuit of style and
improvement in all facets of her life.

Members of the forum contribute to the e-zine portion
of Stylethread.  These contributions add value to the
general site, and the site provides a venue where they
can write on subjects in which they have expertise
(indie-music manager – music; attorney –
dating/relationships; Nationally Certified Fitness
Instructor – fitness; those with a developed and
cutting-edge sense of style in regard to fashion), as
well as build a writing portfolio.  The forum community
members make Stylethread what it is - a style think
tank in the form of an e-zine and forum.  I consider
myself a part of the Stylethread community, and my
contribution is making the site financially sustainable
through the management and distribution of content."

so where he got that the measly coupon code database was the backbone of stylethread, I don't know. and I agree - it totally seems like an advertorial for eCriteria (maybe it was part of negotiations for advertising for them or paid product placement - I suspect PCmag was made aware of ST through eCriteria.)

also, since the article in the freaking gatefold of an ad, I wondering who's going to see it anyway.

all in all, yes it's cool that ST appeared in an (actually global) publication, and it's just the beginning  I'm actually feeling more excited about the endeavor relrel is helping me with - college/university papers!

P.S. the picture is growing on me - it looks worse in print... maybe I'll use it in my bio on the site since it's all computery and everything

Hey Detroit! Great free press. The thing that bothers me about the article is not your face (you look beautiful). Its the fact that the article is less about StyleThread and more about eCriteria. The author seems to be praising the company rather than you and DC for creating a huge something out of nothing. I can guess where the mag's loyalt lies.

I saw it on the newsstand today. I think that besides the condescending tone (I wanted to beat the guy for saying "without eCriteria, Kris might not have a business"), the part I was pissed about was that I had to unfold an advertisement to even get to the article on ST.

You look great in your picture! It really does look nice in print, especially your hair.