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Hermes

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FACTS ABOUT WOMEN: WOMEN AND AUTO PURCHASING
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FACTS ABOUT WOMEN: WOMEN AND AUTO PURCHASING . . .


Women purchase about two-thirds of vehicles and influence 80% of all sales. (Business Week, 2004)


The rate of female buyers in typically male segments has increased, including trucks and full-size SUVs where women now represent 40% of the purchases across the industry. (Frank About Women, 2005)


96% of female customers never complain. They just never come back. (Frank About Women, 2005)


Women influence about 85% of all new vehicle purchases, according to Women Motorist, a Web site dedicated to women car buyers. (WomenMotorist.com, 2004)


These statistics are from the book "2005 Women and Diversity WOW! Facts."

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blink


Coach

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That's great news.  Unfortunately, I have never bought my own car.  My first car was bought by my mom, then my husband (who has a background in auto finance) wheeled and dealed for all the other cars I have driven since then.  I let him handle it because he's strict with car dealers and because he knows the business very well, I am sure if I had managed the purchases myself that we would have gotten worse deals.  Auto sales are still a male dominated industry and I think plenty of women get taken advantage of, but this is good evidence that the industry might have to change.

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blubirde


Chanel

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So then why, oh why do car salesmen insist on calling me "baby, honey, sweetie, darlin'," or whatever else demeaning little word comes into their puny little heads? I will leave a car dealership immediately after a situation like that. (Just like the stat says I will.)

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Cortney1982


Chanel

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I purchased a car all by myself nearly two years ago but really had to keep in control the whole time.  They were trying to get me to buy things I didn't want or have my dad co-sign so I could get the most expensive model with all the extras (all they care about is their damn commision!) But I only did it my way and got what I wanted in the end with only my name on the loan!  It's tough to be taken seriously when your a younger woman (I was 22 at the time) but let them see your credit score and they will get to business.

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bex


Chanel

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i just bought my first car by myself last year.  i actually had a woman salesperson- so i felt comfortable with the entire process.

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Dizzy


Marc Jacobs

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when I bought my car, they kept asking when my husband would come in to approve the transaction. I got a great deal, but they tried, oh how they tried...

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erin


Chanel

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Dizzy wrote:
when I bought my car, they kept asking when my husband would come in to approve the transaction.

so shitty. this reminds me of when i was shopping around for new windows. some asshole i was going to have give me a quote said they couldn't do anything without my husband around. i obviously went with another window co. your loss of 6k, buddy!

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