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Post Info TOPIC: Shabby Apple


Marc Jacobs

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Shabby Apple
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Has anyone heard of this online store before?  Someone on Hunch.com recommended a specific dress from the site. I went to check out the dress and realized that I hadn't seen the site before. Their About Us section is interesting.

 

http://www.shabbyapple.com/ 



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Chanel

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I have seen it before. Check out their emerging designer page - everything has to have sleeves, be at least knee-length, and show no cleavage. I wonder if there's a religious thing behind it?

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Marc Jacobs

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Sounds like it. They don't completely spell it out in the AboutUs, but the words, family AND values were mentioned...  



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Marc Jacobs

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I do know many fashion bloggers refer to Shabby Apple...I'm fairly certain they reach out to popular bloggers to do reviews and giveaways frequently. I'm guessing they have realized it's a good way to drum up business?!?

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Chanel

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KaffeeKlatsch wrote:

I do know many fashion bloggers refer to Shabby Apple...I'm fairly certain they reach out to popular bloggers to do reviews and giveaways frequently. I'm guessing they have realized it's a good way to drum up business?!?


 I've seen them all over blogs. I get so turned off when I see the same store (ModCloth, I'm looking at you) all over every single blog with c/o crap and giveaways. And the bloggers don't always fit their aesthetic. Drives me nuts. I'm fine with partnering with bloggers or whatever, but have some discretion about it! 

/rant 

Carry on. :)



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