sooo...how about some creative ways to inform him of the subscription? Hopefully soemthing that can somehow go in his stocking, since that's kind of empty still....
I wanted to see what this magazine was all about, and while i was there I checked out how to subscribe. I just went to mentalfloss.com and then clicked on subscribe and I was able to sign up. HTH.
__________________
"Deep down you may still be that same great guy I used to know. But it's not who you are underneath, it's what you do that defines you" Rachel Dawes, Batman Begins
rel rel's idea is really cute. you could also just write some funny/silly facts on a card and let him know that he will continue to receive random knowledge every month or however often the magazine comes.