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minkiki · BCBG

BCBG question

Chic · Marc Jacobs

Max Azria owns all these companies, BCBG is the main line that they sell in the BCBG stores. He also has a collection line that is only sold at some BCBG stores which I am not sure what he calls now, this is what you see on the runway. BCBGirls is a lower line that the sell in department stores and such, I am not actually sure if they sell it in the BCBG stores now or not. Then there is To The Max which is the lowest line that they also sell at department stores and boutiques. He also owns Herve Leger which is couture and some celebrities where it. Lastly the have outlets that sell old collection and a line that is made purely for the outlets. Oh there is also a random shoe line that is BCBG Paris and is usually found at DSW stores.

Very confusing, HTH!

-- Edited by Chic at 11:45, 2006-09-28

minkiki · BCBG

Thanks Chic! So where does BCBG MAXAZRIA fit in to the scale...is it midline?

Chic · Marc Jacobs

BCBG MAXAZRIA is the full name for his mid priced line that he sells in the BCBG stores. Max Azria is what he now calls the collection line that was featured on the runway. They have changed the names around a bit since I worked there.