My brother has their CC and I don't. I get the private sale invites and he doesn't!
Also, my SO started getting private sale coupons this time around. It's really funny because he so does NOT shop. He's been in bloomies twice in his life, both with me. He must've started getting them b/c he bought me a gift from there a couple of months ago.
I do know from my brother that they'll have extra 15% off days for card members - but they send me so many promotions as it is that I really can't justify getting the card.
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I have a bloomie's visa and I get all the promotions...you have no idea how much stuff they send to me!!!!!!!!
My BF has never had a Bloomie's card but for the longest time he was getting private sale coupons. It was probably because he had bought so many pairs of jeans for both of us before I moved out to LA myself though.