STYLETHREAD -- LET'S TALK SHOP!

oy vey.

omg, i just looked this up and it is real.  those jeans go for $140!!!! that is so dumb!!

the sweater is $330.  WHY!!!!!

you beat me to it! would anyone actually buy this? it's like a walking Target ad! it's actually in conjunction with Target but won't be sold at Target stores...

Trendy Target Goes Haute Couture

May 01, 2006

NEW YORK -- Target, the mass retailer that reigns supreme with trendy, cost-conscious consumers, has given its blessing to a couture line that will be sold at hip Los Angeles specialty store Intuition beginning this month and roll out to other boutiques in the fall. The collection will not be sold at Target.

The idea for the collection originated with Ross Misher, CEO of Brand Central, who approached Intuition founder and president Jaye Hersh, who is designer and retail partner for the collection. Both companies are located in Los Angeles.

Brand Central is a brand consultancy representing corporate and entertainment brands such as moviemaker The Weinstein Company, Kellogg, Sony TV, The Boondocks, Mark Burnett Productions and The Apprentice.

"We started recognizing about a year ago that influencers and trendsetters were proud to show off their Target product from the store, and the brand and the iconic bulls-eye had become such a fashion of cool from their fantastic advertising and what they've done with their stores," said Misher. "We came up with the idea at Brand Central and approached Jaye Hersh, who immediately came on board as the designer and retail partner for the collection. Together we approached Target for the permission to use their marks to create high-end fashion items based on the iconic bulls-eye."

The collection will launch at other specialty boutiques later in the year, he said. National marketing and advertising by Intuition are in the planning stages.

"Target is so hip and cool now and Intuition is the hip place to shop in Los Angeles," said Hersh. "It's a perfect fit to be able to have the iconic bulls-eye represented in hip clothing and accessories and to be able to launch the product here. I think it's going to be huge."

The collection will include designer handbags by Jaye Hersh, denim by Jaye and Co., fine jewelry by Lizzie Scheck Jewelry, accessories by Madeline Beth, fashion tops by Mighty Fine and cashmere by Raw-7. Pieces in the collection, which will range in price from $25 to $3,000, all will incorporate the designer's interpretation of the bulls-eye.

--Sandra O'Loughlin

Drew wrote:

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This just proves that people in LA are really on another planet.  It's a whole 'nother world out there.  I only say that because that simply could never fly on this coast, but I can see those Hollywood types jumping all over that!

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As a native east coaster...totally agree.

I swear we're not all like that...

Also, this just occurred to me: Target is supposed to be the symbol for cheap-chic, so doesn't it seem kinda contradictory (sp?) to sell this stuff for those prices?!?

:| Ridiculous.

I agree... This is HIDIOUS!  I am an LAer and I HATE it.  I don't know who is behind this absolutely BAD idea, but it won't catch on.  Well I shouldn't speak too soon... you never know but I really hope not!

Why would anybody want to pay big bucks to advertise for target on their bodies?  I guess Target has gotten too good for their own store.

yuck!