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On November 10, 2005 the highly anticipated Stella McCartney for H&M
autumn 2005 collection will hit approximately 400 H&M stores in 22
countries worldwide. The one-time collection will reflect the Stella
McCartney signature style combining sharp tailoring and cool femininity.

The collection will include a mix of daywear, tailored classics, evening
wear, lingerie and accessories. Inspired by previous collections from
Stella McCartney's main collection, every item is a key Stella McCartney
staple reinterpreted for the H&M customer.  

The narrow denim jeans with sharp details and ankle zip, the oversized
slouchy sweater, the feminine silk embellished cami tops, the quirky
print cotton t-shirts, the razor sharp tailored suit, the gem coloured
evening dresses, the relaxed belted mac will all now be available to the
H&M customer.

"This one off collection is a `best of' Stella McCartney. So many people
come up to me and say `I love your designs but could never afford them'.
This collaboration is a great way to speak to a wider audience and let
them get to know me and my designs better," says Stella McCartney.

Margareta van den Bosch, Head of design at H&M adds, "Stella McCartney's
signature style of mixing tailoring with femininity inspired the fashion
business and our style conscious customers.  We are extremely proud and
happy to offer Stella McCartney's cool wearable designs at H&M prices
this season."

The collaboration will also be supported by a print and outdoor campaign
across Europe and North America featuring model Kate Moss and
photographed by Mario Sorrenti.

Stella McCartney launched her eponymous label in 2001 as a joint venture
with Gucci Group. The brand already includes a successful range of
women's ready-to-wear, accessories, fragrance, eyewear as well as an
acclaimed performance range with adidas. The Stella McCartney brand is
distributed in 43 countries and operates three flagship stores in
London, New York and Los Angeles.

Founded in Sweden in 1947, H&M is synonymous around the world with
affordable as well as up-to-date and high quality fashion. H&M has a
wide product range that is divided into a number of different concepts
for women, men, teenagers, children and cosmetics. The company's
clothing collections are created by its own designers, pattern makers
and buyers. H&M has more than 45,000 employees and around 1,100 stores
in 22 countries.