STYLETHREAD -- LET'S TALK SHOP!

This is amusing to me (and kinda cool).  It's unexpected and innovative for a company like Family Dollar.  Definitely got my attention (but I do live within 10 miles of the FD headquarters).

From Charlotte Business Journal

Family Dollar Stores Inc. has launched a $10-and-under private-label clothing and accessories line for newborns through toddlers.

The collection, dubbed Kidgets, includes three-piece outfit sets, shoes, diapers and baby blankets.

Family Dollar is excited to give families more reasons to shop at our stores, says Howard Levine, chief executive. Our exclusive Kidgets line provides style, comfort and variety for moms to dress their children at price points that meet any budget.

Family Dollar is hosting a Cute as a Kidget photo contest for consumers to support the launch. The contests grand prize is $5,000 in cash.

Matthews-based Family Dollar (NYSE:FDO) was founded in 1959. It operates more than 6,700 discount stores in 44 states.

Read more: Family Dollar launches clothing line - Charlotte Business Journal